Small business owners have limited time to spend on social media, so where are the best places to focus? Participating in local and niche forums can help you become an authority on your industry. .. View original here: How SMBs Can Optimize their Social Networking Time, Part 2

Many small business owners know that there’s benefit to be had from social networking; the challenge is not spending all of your time Twittering away when you have other work that needs to be done. So how do you keep a social networking plan on track without derailing all of your other responsibilities? … View original post here:  How SMBs Can Optimize their Social Networking Time, Part 1

A sound organic search strategy should be the core of every business’s marketing efforts, but being found is just the beginning. Once you get people to your site, you need to convince them to stay, and show them what you want them to do. … Read more from the original source:  3 Keys to a Successful Web Presence

With local search, there are many free or low-cost opportunities for local advertisers to get found. Read more here: Don’t Overlook Local Search Opportunities

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Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Read the original post:  Choose the Right SEO Project Goals

If you want to be found in local search, keep an eye on the growing number of local search directories. You should also consider using social media to both get attention for your business, and to follow other local search practitioners for advice. Read more here:  Local Search 101, Part 2

Demographic targeting can be intimidating, but it doesn’t have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you’re trying to sell. The rest is here:  Better Targeting = Better Leads — Demographics for SMBs

Opportunities abound for businesses that used prosperous times to build up their war chest. Even companies that didn’t build up large cash reserves can employ some of the same strategies to expand or enter into new markets. … View post: Look for Business Opportunities During These Tough Times