Posted by editor | Apr 16th, 2009
Small business owners have limited time to spend on social media, so where are the best places to focus? Participating in local and niche forums can help you become an authority on your industry. ..
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How SMBs Can Optimize their Social Networking Time, Part 2
Posted by editor | Apr 8th, 2009
Many small business owners know that there’s benefit to be had from social networking; the challenge is not spending all of your time Twittering away when you have other work that needs to be done. So how do you keep a social networking plan on track without derailing all of your other responsibilities? …
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How SMBs Can Optimize their Social Networking Time, Part 1
Posted by editor | Apr 8th, 2009
A sound organic search strategy should be the core of every business’s marketing efforts, but being found is just the beginning. Once you get people to your site, you need to convince them to stay, and show them what you want them to do. …
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3 Keys to a Successful Web Presence
Posted by editor | Apr 8th, 2009
With local search, there are many free or low-cost opportunities for local advertisers to get found.
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Don’t Overlook Local Search Opportunities
Posted by editor | Apr 1st, 2009
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Posted by editor | Mar 27th, 2009
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Posted by editor | Mar 25th, 2009
Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong.
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Choose the Right SEO Project Goals
Posted by editor | Mar 22nd, 2009
If you want to be found in local search, keep an eye on the growing number of local search directories. You should also consider using social media to both get attention for your business, and to follow other local search practitioners for advice.
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Local Search 101, Part 2
Posted by editor | Mar 20th, 2009
Demographic targeting can be intimidating, but it doesn’t have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you’re trying to sell.
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Better Targeting = Better Leads — Demographics for SMBs
Posted by editor | Mar 20th, 2009
Opportunities abound for businesses that used prosperous times to build up their war chest. Even companies that didn’t build up large cash reserves can employ some of the same strategies to expand or enter into new markets. …
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Look for Business Opportunities During These Tough Times