In the business industry, competition is constantly increasing. Marketing is now essential for businesses who would like to prosper. Most businesses now have websites of their own with the Internet becoming an essential tool for business transactions. With billions of websites in the Internet, businesses would need a way to attract visitors to their websites and to keep them interested in your website long enough...

How many times are you hearing the question, “Why should I engage in social media?” during your work week? I’m hearing it often, and it’s reminding me of 1995 and 1996, when clients — and colleagues — were asking “Why should I have a web site?” And who remembers when the question was “Why should I have email/a cellphone/a computer/a typewriter/a telephone?” OK, maybe none of you remember...